Projects

CHALLENGES OF TOURISM
Attractive countryside-project focused on how tourists from Central Europe could be attracted to the Finnish countryside, especially to the western Finnish rural tourism companies. The student team carried out a study of Central European tourists and generated ideas on how to develop rural tourism. The team members were from Belgium, Poland, Germany and Finland.

Russian traveler- project aimed to find out how to market South Ostrobothnian rural tourism enterprises in Russia. The project profiled a potential customer group and gave ideas for marketing opportunities, especially in the St. Petersburg area. The project was carried out by a Russian student.

IDEAS AND PRODUCT DEVELOPMENT

In Innosession-project, a student team conducted an innovative workshop, attended by twenty Finnish SMEs. The main theme of the workshop was internationalization and the duration of the workshop was 1.5  hours. The workshop included three different types of creative brainstorming techniques that were used in business-related tasks. The student team members were from China, Nepal, Germany and Finland.

 International integration-project aimed to find a solution how to withdraw international staff in Finnish workplaces. The student team interviewed and conducted the survey in a SME company. Based on the results, they made suggestions on how international and Finnish employees' cooperation could be developed in the company. The student team members were from Ghana and China.

Energy Tour- project focused on finding ideas of how people can save energy and obtain information on their energy usage through a mobile application. Ideas were directed into the future of the city of Vaasa, where energy is displayed in everyday life. The student team members were from China, France, Germany, Finland and Vietnam.

Future boat-project was to search for new, international ideas related to an innovative boat concept  for an average consumer. This was a co-creative product development project. The student team members were from Ghana, China and Vietnam.

MARKET RESEARCH
Berry-project was carried out at a request of an SME in food business. Students were looking for and proposed new distribution channels as well as ideas for product marketing in Germany and France. The company’s main markets are in Finland, and the report was meant to be used when determining the opportunities of internationalization. The student team members were from Germany and France.

Water-project was carried out in collaboration with an SME from water technology industry. The project mapped the different market areas and their possible co-operational networks. The company's product represents a high-tech know-how, which clearly has market potential in the international market. The student team members were from Spain, South Korea and Finland.

 EXPORT MANUAL FOR EU

Students have done export manuals for companies that would like to start exporting to another EU-country. The export manual consists of a presentation over the most important findings and information on issues that the students have found out during the project. The companies can decide about the content of the manual. Export countries have been e.g. Greece, Poland, Czech Republic, Spain, Germany, Estonia and Sweden. The students have been from 20 different countries.